The product basically has a mass-market business model with no noteworthy differentiation between customer segments. Zoom is a video conferencing application, designed for business use. How Does Zoom Work: Zoom Business Model Explained Let’s now check out How Does Zoom Work and continues its operations. Or, we would say it was an opportunity well used at the right time. The next month, this figure reached 300 million which is surely an incredible success. Yuan expressed in a blog post that through the period of that month, Zoom was getting 200 Million daily users on its app. The company truly took off in March of the year 2020. The company impressed several investors in it by revealing the fact that it is already operating on a profit. By 2017, Zoom had become a unicorn and this continued success reached a climax in Zoom’s IPO 2019. Over all these years, Zoom’s focus was just on developing its product better with advanced features and as per the feedback of the users.Īt that time as well – the Zoom’s revenue was generated using its premium features over its free offering. The software he launched in 2013 registered 1 million users within a few months, 10 million users a year later, and around 40 million after the two years of its launch. Well, it would not be wrong to say today that his confidence paid off. He believed that he could build a product more enjoyable than even Skype with his strong industry insights and experience. When Yuan decided to enter an already crowded space of video conferencing – his friends called him insane because he was trying to make a space in the market that was already occupied by big giants like Microsoft and Google with their amazing products.īut, Yuan was confident enough to make it big in the video chat app market. Yes, Eric Yuan – the founder of Zoom is basically from China and was a part of WebEx, before the company was acquired by Cisco in 2007. The story behind it is inspiring because it was founded by a man whose visa was rejected by the US not just once, but repeatedly 8 times. And, because of its amazing value propositions, this video conferencing solution is the talk of the town today. While getting extensive popularity and coming to run profitably enough over the last few years, Zoom actually entered the space of famous apps during the coronavirus pandemic. So, let’s get started.īefore we answer How Does Zoom Work – let’s put some spotlight on how the app came into existence. In this blog, we will find answers to all such questions by analyzing Zoom Business Model. Now, the question arises, how? A number of entrepreneurs who want to replicate the success of apps like Zoom want to know “How Does Zoom Work and Earn Money?” With these astonishing stats, the app also became the most-downloaded non-game app globally for the month of April 2020 leaving big giants like TikTok and Facebook behind. The unbelievable growth of apps like Zoom is proof.Īccording to a report by Sensortower, Zoom registered almost 131 million new installs in the month of April which is almost 60X growth when compared to April 2019. By turning social distancing into distant socializing – these apps are making big bucks with every passing day. While there is no doubt in saying that the usage of almost all types of apps has increased in these days of quarantine, the limelight stealers are Video Chat Apps. And you know who is giving fire to these talks? Obviously, mobile apps! The blend of coronavirus, social distancing, and remote working is the talk of the town. Published On: Last Updated: June 29, 2023
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